Protecting a brand means obtaining the exclusive rights to use it, and therefore the absolute right of ownership. Only by registering a trademark can a third party be prevented from using it without the start-up’s consent, and from taking action for infringement.

Protecting a brand means obtaining the exclusive rights to use it, and therefore the absolute right of ownership. Only by registering a trademark can a third party be prevented from using it without the start-up’s consent, and from taking action for infringement.

Protecting a brand means obtaining the exclusive rights to use it, and therefore the absolute right of ownership. Only by registering a trademark can a third party be prevented from using it without the start-up’s consent, and from taking action for infringement.