HELLO EVERYONE!

Want to know the basics of web content creation?

• You’ve understood the importance of content in your entrepreneurial adventure.
• You want to make a difference with quality content.
• You want to take your online content creation to the next level and create consistency.

This course is for you!

This training enables you to :

• Make your content more attractive on the web

• Write headlines and attacks that grab the reader’s attention

• Write content that reflects you and your target audience

• Avoid beginner’s mistakes in web copywriting

• Learn about copywriting tricks that work

• Create content that generates leads and customers

• Meet Google’s natural search engine optimization requirements

This course is the fruit of years of work in editorial communications. You’ll also benefit from a workbook to practice and sharpen your pen. Don’t wait any longer and bring your product or business to life with content that conveys your identity.

PRESENTATION

• Level: Beginner and above
• Prerequisites: A good level of written and spoken French. Good office and computer skills.
• Target audience: All professionals producing content for their company – content creators, communications managers, webmasters, press relations managers, journalists, freelancers and business owners…

At the end of this course, trainees will be able to create content taking into account the specificities of the web and natural referencing.

When producing content for the web, you need to be both creative and technical. You need to make the most of the situation by producing original, high-quality content. We expect you to know how to handle the rules and constraints of the web medium.

Your objectives are as follows:

1. attract attention > capture the customer
2. arouse interest / arouse desire > make the customer want to buy
3. trigger a concrete action > lead generation, the customer buys

This training includes videos and PDF files. You also benefit from :

1. An assessment in the form of an MCQ at the end of each module
2. A workbook to help you improve
3. You can request corrections to 5 exercises > formation@sparcom.fr
4. Collective pedagogical support provided by Fatima Moudjaoui

The “Writing for the Web 101” course consists of 5 modules:

MODULE 1: CREATING AN EDITORIAL LINE

Evaluation : MCQ

MODULE 2: WRITING AN ARTICLE

Evaluation : MCQ

MODULE 3: WRITING TO CONVINCE

Evaluation : MCQ

MODULE 4: DEVELOPING A CONTENT STRATEGY

Evaluation : MCQ

MODULE 5: NATURAL REFERENCING

Evaluation : MCQ

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Fatima Moudjaoui is in charge of pedagogical supervision:

formation@sparcom.fr

To go even further, SparCom can help you create your editorial line, personas, editorial charter and content writing. We’d be delighted to talk to you if you have any specific communication needs we can help you with.

contact@sparcom.fr

https://www.sparcom.fr/